A poster of Chicana and Chicano Movement buttons collected by Chicano activist Juan Freddie “Freak” Trujillo was released Monday by publisher Vanishing Horizons.

The poster, titled “Buttons Speak,” reflects the various causes of the Chicano movement including the Coors Boycott, and the United Farm Workers grape and lettuce boycotts. Lettuce boycotts began in Pueblo in 1969 at local Safeway stores.

Trujillo, 77, a printer by trade, began collecting in the early 1970s in Boulder, CO. He was one of the protesters on the University of Colorado campus during the occupation of Temporary Building One. Trujillo, chairperson of the Aztlan Boycott Coors Committee, traveled the southwest lecturing on the Coors boycott and creating awareness of the CU Regent Joseph Coors’ attempted repression of campus minority programs.

“The buttons are a shorthand for the issues that Chicanos supported or fought against during the early movement years,” said Trujillo. “They were the Twitter feed of the 1970s.”

“I think my buttons represent the change that Chicanos want in our way of life,” said Trujillo. “I don't want our Chicano history to disappear. And the buttons are an important part of that.”

Trujillo’s buttons are part of History Colorado’s El Movimiento: the Chicano Movement in Colorado and Pueblo exhibit at El Pueblo History Museum open 10-4 pm daily. Posters are available at the museum bookstore or through the publisher Vanishing Horizons by calling 719-561-0993.